Ke$ha Synergy Analysis

This is an analysis of the single 'Your Love is My Drug' by young American artist Ke$ha, paralleling with the album it was released from, 'Animal'. I found many similarities between the two media pieces, emphasising that the production of both areas were purposely released to compliment one another.

• In reference to the music video ‘Your Love Is My Drug’, a sandy, desert set is used, which can be found in areas of this digital booklet as the use of gold, misty lettering and a sprayed, sand-like substance used on the edges of the case synergising both areas.
  
• Likewise to her appearance, within the video she has smudged tribal-like make up on her face, as well as a rock chick, hippy look in reference to her clothes. Her jewellery and make-up have a thrown on, ruffled appearance, in a fashionable but messy style, likewise to this cover. For example, her make-up is glittery and bold on the front cover—made to highlight her—whilst she follows the tribal theme inside with feathers and smudged make-up. The back cover focuses on her messy hair and her nature of state—America—covering her with only a flag, highlight her loud characteristics.
  On top of this, she wears a lot of silver in the jewellery, showing a similarity with the gold font used here
• She appears fun and loud within the video, as she continually dances and jumps around, which follows on to this with her loud bold style and her screaming, animal-like posture on the cover—paralleling the album cover and her overall style.
  In the video she is riding an elephant, flashes of animals such as birds are shown, as well as her posing like a wild cat prepared to pounce whilst wearing a tiger mask. On top of this, she also wakes up in the desert at the start, flattering her as a feral female, to which all contribute to the album’s title of ‘Animal’. Likewise to this, within this booklet, this theme can be clearly shown as she strikes a similar pose of that within the video, whilst being surrounded by wild animals.

• The imagery on the case has a similarity to some of the animation used within the music video. In the video, hearts and sparks surround her, building up some cartoons, which then concludes with her being surrounded with fish, giving a ‘under the sea feel’. The image above compliments this, as she is surrounded my animals. On top of this, the use of the sparkly font throughout the case adds to further animation, with it being presented through the use of her screaming out the words ’thank you’ opposite, almost animal like.

A drug theme may be found, as the lyrics are obvious, but also the use of animation and kaleidoscopes in the video add to an unrealistic state. The use of contrast, bold colours a strobe lightning with glitter can be found here, adding to the use of a fun time but a sense of a crazy mind. Her lyrics match her actions, such as posing as being confused and tired when the lyrics appear. Here, she poses like an animal, referring to the title.

Here is the video for 'Your Love is My Drug'