Friday, 18 June 2010

Music Video's Intro

For my preliminary task for this year's A2 assignment, I am going to produce a short music video with a group of girls in order to prepare me for my eventual A2 main piece later on in this school year. This video must include lip-syncing and editing to the beat. Although I am unsure at this time whether in finale I will produce a music video alongside a digital booklet and a poster for my main piece, this experience will help prepare me in media influence's throughout the year.
However, before we can simply produce a video, we will study various areas within the music industry and production of videos, alongside some research into our actual chosen piece. An example of my research will be found within synergy.
Synergy is a relation between the marketisation of products produced into the media, with a theme found between the products. For example, in previous studies, I have acknowledged similarities within the production of the film 'Shifty', as the bold yellow background with black titles and lines was recognisable on both the poster and the DVD case, as well as the website, therefore making it instantly recognisable to the audience.
However, synergy can be recognised within a range of products, not just within films. For example, the music industry uses this through production, in the form of presenting pieces with similarities - such as the video complimenting a poster for the single. Therefore, I am going to research various areas of this, and present my ideas to influence me throughout my music video work.
On top of this, I will also note how music video's are edited to the beat of the song. If this does not follow, it would be out of time and not be very formal, as well as being les enjoyable to watch. Therefore, the editors and makers of a music video have to take in to account these accurate points, or else their video will fail. Therefore, through this I will acknowledge how individuals sync in time to their lyrics, instruments are played at the right moment, and quirks such as edits falling into the right time of music.
Alongside the video, we are going to produce a digital booklet and poster to coincide with the video, so that synergy can be achieved. Objects, themes and props that will be used within our video will be recognised within these other various music products, so that the audience can recognise trends through the pieces.

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