My first form of research was of the video 'Bubbles', from the Scottish rock band Biffy Clyro (below), in order to view how this form of production could be achieved.
- In relation to the video, it opens with an up close shot of the bass player's instrument, being plucked accurately in time with the beat. A shallow focus is used, with the background showing a slight blur, although the drummer is clearly visible, also playing in time to the beat.
- A medium shot of a single man - presumably the lead singer -follows. The setting is of a darkened studio, with low key lighting due to the dim lights focusing on the individuals. The lead is only visible by highlighting his persona.
- A cut edit of a master shot follows, revealing the band in the studio. The audience can see that the band is all male, as well as five of them all having instruments, representing their own key roles. Stereotypically, they appear the hardcore, 'masculine' rocker group due to these traits. The lights then gradually brighten, highlighting this. Their power of revealing the video could represent their importance within this picture
- A shot reverse shot of the singer follows, with the lights paralleling the previous cut, as he is brighter. He begins to sing into the mic, opening up the lyrics of the piece. The camera cuts to another angle from his front, introducing his face and him as a piece of the band. He is obviously syncing in time to the music
- The appearance of the video at this time changes, as a scratchy, old fashioned effect is reflected, with rips being shown on the screen. Following the old theme, the film almost doubles, adding to the band aiming to rebel their stereotypes and step out of their rocker tone.
- A large contrast can be clearly scene from the use of juxtaposition with the bleak, dark studio and the luminous lights, constantly being revealed from establishing shots.
- The band members are from here then revealed one by one, reflecting that they are gradually being introduced into the audience's eye - for example, when the bass is the main instrument, the camera cuts away the to bassist's face
- As the song continues, red filters flash throughout the piece, hinting at difficulties within the production of the video. However, this will have be done on purpose, adding to the old-fashioned effect of the piece again. This also parallels with negative lyrics, complimenting it well
- The scratchy effect and filters progress as the song continues, showing that as the instruments are played harsher, the video is portrayed to parallel this and emphasize a frustrated tone. The filters also vary in colour as the song progresses, such as the occasional purple, green and yellow flash falling alongside emotional, frustrated lyrics. The use of the yellow flashes could also relate to the light aiming to take control and morph the song
- An establishing shot is used when the chorus' follow, reflecting to use of the chorus being revealed
- Film trips are used occasionally either side of the singer's face, alongside a scratchy effect, with diagonal and vertical blurs worsening, fag burns, auras and an 'electrical bolt' feel, reducing the availability of the screen. However, this is a strong feel alongside the strength of the rock-ish beat and lyrics
- Blotches appear in time to the beat of the drums, almost 'going crazy', complimenting the song. By the end of the song, the light and effects almost take over the video, as the instruments are so loud and busy they parallel each other and take over both audibly and visibly.
- The video concludes with the film burning out and smouldering, to dark patches with white blotches. This gives the effect that the overwhelming feel of the song takes over, alongside the powering lights, which almost appear to rip through the film and take over.
Biffy Clyro - Bubbles
The cover for the digipack (below) is promoting the single, 'Bubbles'. In relation to the video, the costume is quite similar in reference to the checkered shirt, as some of the band members also wear this. However, it contrasts in colour as the image above is bright and natural with a seaside setting, whilst the video gives off a performance feel as they are simply in a studio with bright lights. However, the title refers more to this image, as 'Bubbles' refers to fish - as displayed here - whilst in the video no fish reference of images of any sort of displayed. However, both the image above and the video have open areas with their settings, with little props presented. Also, the use of the black font stating 'Biffy Clyro /Bubbles' is black, paralleling the bleak use of tones within the video
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