Kate Nash synergy analysis

This part of my analysis is based on Kate Nash's 'Made Of Bricks' album, focusing on her first single release of 'Foundations'. I am going to converge the video for this single, the poster/front cover of the actual singles release, as well as its album's front cover.
Firstly, here is a review of the official video for 'Foundations', alongside noted similarities of synergy:


Kate Nash - Foundations
Uploaded by Kate-Nash. - Watch more music videos, in HD!

• Bright colours are shown through the use of objects, such as opening up with blue and pink toothbrushes, to the use of fashionable accessories - high heels lined up. More colour breaks into this, where a large orange is rolled into these. This could represent a colourful lifestyle, which although is open for more colour, has breakage along the way
• Fast shots follow to shot a boy/girl (who is Kate Nash) at a table opposite each other, playing a game of cards. The feeling of the scene is quite 'old school', with the use of a board game being selected as entertainment over electrical equipment quite old fashioned. Although this is an assumption, this can be backed up by the surroundings: an old radio, an old dial telephone, tapes and cream coloured decorations, with clutter and an old fashioned feel with the furniture.
• In relation to the individuals style, they also appear quite old fashioned and retro. For example, the male is in trousers and a cardigan, with messy hair, which is stereotypical for an old man. Kate is dressed in a 50s/60s looking dress, which is bright yellow, paralleling alongside bright yellow tights, as well as loosely curled hair. This adds an old vibe to the video alongside the surroundings, although it also may introduce her style, state of mind and lyrics. Her clothing can be viewed below.

• This then compliments her laid back vocals with careless lyrics, as they have a husky, classic British sound. She keeps constant eye contact with the camera as she syncs, therefore hinting at an attitude alongside her annoyed lyrics. This emphasises her frustrated character
• Humour value is hinted at, too, when the goldfish are shown as she sings 'our friends'. It could show a likeliness towards animals
• Random areas are highlighted throughout the video. For example, there is a pile of skateboards in a doorway, which she kicks, hinting at clutter within this home. Toys are a motif, too, with the use of jump cuts making a range of toy dinosaurs face the audience, followed by a birds eye view of Kate in bed, hugging an alien toy. The random mise-en-scene extras add to a unique twist.
• The floor is repeated on camera throughout the video, from crab views in tight places under the bed to master shots revealing rooms, all with the same wooden floor. This could highlight the same bleakness is following her, as her lyrics hint at her being bored. The wooden floor comes in handy for the director to use their own personal experiments, however, with jump cuts of socks at fits entwined around one another to breaking apart being clearly shown. The use of the toothbrushes together at the start also jump cut to splitting apart, too, adding to deeper meanings into the 'foundations' of a relationship cracking, therefore complimenting the song.
• Added eccentric random extras are used throughout, such as lyrics matching the action - 'you wind me up' with a toy being wound up - alongside Kate randomly eating a selection of sour lemons. Bright food is used throughout, too, with a bright orange to a pink cake. These extras compliment Kate's artist nature, as well as how she may pass her time.
• At one cut Kate walks to the fridge, opening it and singing about beer, which is complimented by beer literally brimming out of the fridge. This adds to her annoyance towards males, however she adds a feminine twist in the next cut by using them as a vase. This underlines her artistic character, as well as bizarre imagination, which is shown throughout the rest of the video. She twists things and makes them her own

• Kate is shown in a series of dresses, all matching the 50's feel. They gradually get darker, however, alongside the song, highlighting an individuals different mood swings as well as her range of different moody songs.
• Natural lighting is used throughout the video, with it being day time in the house/apartment. Low key lighting is found within the third verse - alongside her wearing a darker dress - matching the frustrated lyrics. However, this adds a natural feel, therefore complimenting her natural voice with her feelings about the song.
• The video finishes on a medium shot of Kate leaving a room, shutting the door behind her. The camera tracks and follows her, until it stops outside the door, finalising the song. However, it lingers on a poster, which is quite old fashionable, finalising her old-fashioned sense of mind, taste and style.

Below is the front cover for the 2007 album 'Made of Bricks', which Foundations was released from. It features 12 tracks with a hidden single, with Foundations being the second song within it - although the first to be released. The album reached number 1 in the UK, whilst 'Foundations' was just behind at number 2.

• The house featured on the artwork has a dollhouse feel, which could imply Kate has an immature manner. However, it could also represent the house that was featured within the video for 'Foundations'.
• A series of animals a shown on the cover, such as the cat on the roof (stereotypical for a neighbourhood to have a cat around) as well as the hedges cut into animal shapes. The use of hedges snipped like this has a individual twist, adding to Nash being artistic in a way. However, it could underline a love for animals, as the use of goldfish are also found within the video for 'Foundations', and birds for the artwork for the single.
• The garden is fairly neat, with the pretty hedges being welcoming, alongside attractive flowers. However, the garden is messy, which could represent her variation in songs. It also converges with the house used in the video, as the decorations and furniture were attractive, although it appeared quite cluttered and messy. On top of this, within the garden there are a range of shapes, from flowers to spheres to points. These unusual objects compliment, again, her unusual artistic manner.

• The lighting varies here, as lights appear to shine on the main image, whilst the background is dark, showing a variation of light. The bleak background has quite an open space, however, likewise to the poster
• The use of the yellow house synergies with her bright costume and the yellow air balloon on the poster.
• Different sides of Kate are shown above. For example, if you look carefully within the windows, you can see her sitting patiently at a table, as well as in another applying make-up. The other windows reveal weird shapes and shadows, which may represent deeper parts of her personality. This can be seen within the other productions, as the video she is wearing different coloured costumes and showing her feelings through a range of facial expressions, where as on the artwork her immature side is reflected. The main image of Kate here shows her walking towards the house in a red neon dress, which contrasts with the other colours upon the photograph but is typical of her style.
• In relation to the typography, the letters are crooked and vary from upper case to lower case. This adds to a inner immature state, as though a child has scribbled these words. However, it works well alongside the other random selected images, as well as the white slanted letters contrasting well, therefore being clearly visible, in comparison to the dark blue background.
  

Next, I will focus upon the artwork advertising the single 'Foundations' - the CD cover.

• As shown below, iconography can be found between the lettering, again. Too, the letters are scribble-like and appear to be produced by a child, although they vary in size and cover to balance alongside the image, as well as be visible with red amongst white. However, the wording of 'foundations' is slightly apart, as although it is smaller, it is too more formal with italic font. This may be to alert attention for a child manner, towards a sophisticated view, as this is her pilot single
• The image on the poster shows a girl falling in the sky from an air-balloon/parachute, with a frightened look on her face. Although this is a stick drawing (adding to a child production) it works well with the contrasting white background. This image may have been produced due to it being the first single to be released. The use of the blue dress hints it could be Kate, as it is similar to her stereotypical style. The neon-yellow parachute dominates the top half of the picture, therefore contrasting well with the white/blue/red. This adds to Kate's further random selections. However, the grey birds add a dullness - a reminder of sad times, perhaps - being also a reminder of the animal motif found within the other music products.
• The birds may also be a subliminal reminder of her other single, 'Birds', adding to further synergy.