Friday, 8 October 2010

Target audience

We have decided to aim our trailer for those within the ages of 18 to approximately 25. These demographics are ideal due to our trailer being of the horror genre, which is conventionally scary and therefore may be disturbing for those under the age of 12
From this, we discussed the idea of the certification being for those aged 15, therefore widening our audience mass, although some areas of the trailer/film (if it was realistically to be produced) may also be quite horrific, due to the realistic plot and filming, on top of aspects we are including in our trailer e.g. graphic blood and exorcism. Therefore, we feel 'Cert 18' is the most ideal option.
Also, we have considered approximately 25 for the maximum age through our target audience due to this type of film appealing more to a younger generation. Whilst too scary for some, those who reach this age are now legally allowed to watch graphic horror films, which therefore complements their extended interest. From this, those of an elder generation e.g. 30-40, may be less interested in films and watch more conventional, mainstream movies e.g. action films. From this, those aged approximately 50+ may find horror films disrespectful or uninteresting, due to possibly find them exaggerated, tacky or more in fact too immature for their generation. Therefore we feel that certifying our film as an 18 would be realistic.



We are previously conducting audience research through interviews consisting of eight questions that relate to the horror genre and trailers. We are having difficulty with uploading the completed videos at this time, but this problem should be sorted soon.

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