British trailer analysis

So far, I have studied three teaser trailers. Although I have learnt many conventions from these - such as varied shots, a man with a deep voice who narrates, and the use of 'coming soon' featured at the conclusion of the trailer - I feel I should study an english trailer in order to variate my research. Although 'Amelie' is a foreign film, the trailer I studied was reflected through an American approach, therefore advertising within another country

From this, I have searched the internet and found the teaser trailer for British director, Noel Clarkes' film, '4.3.2.1'. Below I will present the trailer, on top of analysing it and comparing it towards my previous research:

• Likewise to the American trailers, this film opens with the distributor's logo/trademark. Therefore, I will make sure I create a distributor and feature this in my film, at the beginning of the trailer
• A rumbling sound is heard during this clip, which fades to the visuals within the film, alongside the shots. It is quite menacing and suspense-like, almost resembling an approach veichle/train. It indicates that something frightening may be coming
• A close-up of a teenage girl is this clip, adding to the non-diegetic sound heard. She speaks: 'you are about to die' and fixes a glare upon a supposed camera past the lens. She appears serious and messed up with her hair on her face, which indicates trouble has happened to her previously within the film. The statement is very harsh and menacing, indicating the genre of this film could be either crime, horror or thriller, due to her negative harsh words
• The thundering sound/clip continue for approximatley 3 seconds, until a cut onto a further image follows. The clip is of a girl, also appearing menacing, appearing to throw something at someone and seeming angry. Between the clips, the rumbling sound emphasizes, until its echo is heard onto the next clip. From this, a beating sound - resembling a heart beat or a fast journey - is heard, possibly from a synchronizer or a keyboard. The use of animation converges with this clip too, with a large, tilted, white number stating '30' wipes from the right hand side of the shot, and shortens in size, as it almost fades away and disappears into the girl.
• The shots after this follow, all repeating the same actions, although the numbers gradually decrease e.g. '30', '29', '28' etc... with each clip having the next number. The same non-diegetic keys are heard in each shot, too, with their sounds covering the shot which then cuts to the next shot and therefore the next decreasing number. These shots last approximatley 1 second each
• Each shot varies, from angry girls, confused individuals and people running, to violent actions such as people holding swords and guns, and physically hurting people. These ranges of shots connote the criminal/thriller genre previously mentioned, therefore indicating the plot of the film. It is obvious people are in trouble, bemused and inflict violence upon one another, as well as featuring only elder teengers, or both sex's.
• Various other harsh sounds are featured in this recording, such as the sound of a car screeching with the image of the car, as well as a repetitive rushing sounds and banging.
• Within the top 10 countdown, the numbers then dissolve into the shots that follow, with the next number being instantly afterwards. This speeds up the pace, alongside far more rushed shots (such as a car smashing into a window) which sends the illusion that the trailer is getting faster towards the end: indicating that the disequilibrium has been achieved
• This cuts to a blue background, with the numbers '4321' moving alongside to the left from the right
• This then cuts to three slower shots, first of a girl standing on a bridge, to her reaction, to the next shot showing a woman driving a car, stating 'Is that blood? Don't get it on the seats' and disappearing out of shot with her fancy car. This adds to a wealth reference, which isn't indicated previously, therefore turning a change in the plot
• The trailer concludes on advertising the film: 'Noel Clarkes 4321', answering the title's name.
• In relation to the American trailers I have featured, no narration covers this British advert. The only speech is that of the girls menacing statement at the start is the only indication towards a hint of the plot. The rest of the shots are far more faster in comparison to the previous trailers, too, showing far more anticipation and rushing compared to them. It is far more to the point and almost harsh in presenting it. Added to this, typical British references can be found, such as the alleyways, bridges/streets which appear more murky in comparison to the brighter shots in the American trailers. This makes this film seem far more realistic