Continuity errors/changes

Although we managed to stick to our original storyline to our storyboard, we had to make a few selected alternations to enable our editing and lip-syncing to work efficiently. We used video adjustments to alter the colours - such as presenting the first 'present' era as brightly, red filtered, whilst the old-fashioned style was in black and white - following by cropping shots when necessarily, such as focusing on Jess' lips when this was the core of the shot. The lip-syncing took management, but was positive in our output due to it matching the song perfectly. Also, we used an instrument of the guitar to open our shot to add a variation and twist from the typical girly, pop-music stereotype, with the artist strumming an instrument - also in time to the sound.
We are pleased with the editing - such as the cross blur edit from the opening guitar to the beat of the song, as this adds a 'pull' affect, alerting the audience into the music. We also repeated this edit to acknowledge a pull into the separate era again, as shown when the black-and-white follows. We conclude with a separate edit, concluding the video to 'fade to black' to show a finish. Other than this, we stay with cuts throughout, as we felt this played well alongside the bouncy beat.
Although we are pleased with the production of this music video, we made various errors throughout. Re-takes had to be taken - likewise in all productions - which can be shown in my next blog of 'out-takes'. However, continuity errors and mistakes that vary from are plans can be shown, which are of follows:

1. A blurry shot from the second cut (third frame) of Jess trying on necklaces. We inserted this shot spontaneously on the Monday of shooting, in case of our original plans not outlining properly. However, we wanted to focus in to this shot more thoroughly, so with the crop, a blur can be found.



2. Also in relation to our original ideas, we wanted synergy to be found with the guitar. We were going to achieve this through placing it next to the table on the day of shooting. However, due to rushing and too busy focusing on our shot, we forgot this insert.




3. A cut follows a hairbrush, to panning up to focus on Jess brushing her hair and lip syncing in the mirror. Although this worked quite well, we noticed through editing that another member of our group - Sophie - is in fact in the shot! She wasn't filming or working at this point, so she was sitting on the bed behind the table. However, a corner of her face can be seen slightly in the corner of the mirror. After talking to our teacher we decide to not re-shoot this small scene, due to this only being our preliminary task - therefore a practise. However, in our actual piece, we would have to overcome errors likewise to this.





4. Jess smiling/looking at the camera




5. Jess wearing plasters during the up-close, heel scene
   
6. A slight alteration in colour in the first 'era.' It is firstly quite light, and then turns more shaded in the last shot. We tried to over come this by gradually darkening the colour in the previous shots
   
7. Jess looking as though she's about to laugh


8. Within the old-fashioned scene (Sophie's kitchen) slight area's of the mise-en-scene don't add to the stereotypes of that time - e.g. a large fridge, a big light on the wall, etc... however, we aimed to keep this out of the shot and focus upon the 'bar area'.
   
9. Close-up shot of Jess' lips singing - very blurry shot through brightening up edit, as it was far too dark in comparison to the previous black-and-white shots


Obvious it's a kitchen - a plan/plug/cabinets can be seen during a quick cut of a dancing scene


We were unable to over come several of these errors through production, such as the setting being the only one available and similar to our needed scene. However, we made obvious errors in not putting the guitar in position, placing objects such as plants within a supposed 'bar' setting, and the actor's laughing - as well as us including this in the scene. However, we have selected the best possible video clips, and feel this is a good try for a first music video to include editing to the beat, as well as lip-syncing.