Tuesday, 22 March 2011
Thursday, 17 March 2011
Now...
..we will focus on our magazine. We have already uploaded the core image of the magazine and included fonts/details around the cover, although we need to focus more on the colour and smaller images typically featured on magazine covers. We have currently been focusing on our trailer and the research so we have not had time to complete our magazine, but we will aim to within the next week
Following this - alongside our poster and trailer - we too will film and conduct audience research with a set of questions, acknowledge the answers and make any alterations that may be needed. Afterwards, we will then complete our evaluation, and have finished!
Taken from our audience research...
After viewing the results, we have discussed our samples' answers and whether and serious changes need to be made. Question by question...
QUESTION 1: The majority of our sample thought that the genre of our film was 'horror', whilst one participant started 'horror or thriller'. Therefore, as horror is the genre we have targeted to complete the conventions for, we feel succesful here
QUESTION 2: Whilst this was an open question about what they thought the film was about and therefore a wide range of answers would be said, most of participants stated many similarites; for example, three said 'Ouija boards' which was ideal in correlation to the title of our film, whilst other answers included 'curses', 'ghosts' and 'forces' of the paranormal kind. Moreover, these answers all combine well together. One individual stated 'I don't know' in reference to what the film was about, but we feel that the majority of our demographics understood the feeling of the film trailer.
QUESTION 3: Whilst not included on the video, we did give a range of closed options for the question; 'what word best describes this film?' Our samples included 'recluse, paranormal, slasher, kidnapping, murder or monster', but everyone answered paranormal; therefore, relating to our aim. We therefore feel no changes need to be made
QUESTION 4: Everyone thought that the title cards featured in the trailer were enough to supply enough information, so therefore we will not insert anymore in our trailer
QUESTION 5: Everyone said there was enough dialogue in the trailer. Therefore we do not feel the need to re-shoot or re-record any more dialogue
QUESTION 6: As shown in the pie chart on the previous blog, answers based upon 'how much out of ten would you rate the soundtrack' ranged from 6 to 10. This is in the upper part of the statistics, so therefore we are happy with these results and feel we do not need to alter the non-diegetic music in our trailer
QUESTION 7: Everyone thought the pace of the shots worked well alongside the music, therefore needing no change
QUESTION 8: Again, everyone was positive about the use of eerie colour we used throughout the shots, on top of the quick high-contrast edits throughout; from this, we are going to keep the colour the same
QUESTION 9: Everyone felt that the title of the film ('Ouija') being revealed near the end of the trailer in comparison to anywhere else was succesful, as it built 'tension' as one individual noted. We will keep this title at the end
QUESTION 10: Everyone but one said they would watch this film. Whilst one wouldn't, this was only due to 'not liking horror films' which is an personal genre choice which cannot be helped here. However, we feel pleased that people would be willing to watch 'Ouija' if made into a film simply from a teaser trailer!
THEREFORE... the majority of the results are positive and interlink with our initial ideas and aims in producing a succesful horror teaser trailer. We do not feel we need to make any changes from these positive comments, and have therefore concluded our media product of a teaser trailer!
Results from audience research
We conducted audience research on our teaser trailer in order to see if our demographic audience would appreciate it, as it is targeted at them. Therefore, we asked eight people who are 18 and 19 years old (of both genders) in order to get varied, accurate results from a fair sample.
The results of our audience research are as follows:
Question 1: AFTER WATCHING THIS TEASER TRAILER, WHAT GENRE DO YOU THINK THIS FILM IS?
Question 2: WHAT DO YOU THINK THIS FILM'S ABOUT?
The answers were all similar, but were of follows:
'Ouija boards...curses'
'Curses'
'Ouija boards'
'Forces attacking'
'Ouija boards'
'I don't know'
'Ghosts'
Question 3: WHAT WORD BEST DESCRIBES THIS TRAILER?
We gave a list of options that include: recluse, murder, horror, paranormal, kidnap... and paranormal was the main option from the sample
Question 4: DO YOU THINK THE TITLE CARDS WE HAVE FEATURED ARE USEFUL INFORMATION-WISE?
All of our sample said 'Yes'
Question 5: DO YOU THINK THERE IS ENOUGH DIALOGUE IN THE TRAILER? WOULD MORE BE BENEFICIAL?
All of our sample said that there was 'enough dialogue in the trailer'
Question 6: HOW MUCH OUT OF TEN WOULD YOU RATE THE SOUNDTRACK?
Question 7: DO YOU THINK THE PACE OF SHOTS ARE RELEVANT IN TIME TO THE MUSIC?
All our participants answered 'Yes'
Question 8: DO YOU THINK THE USE OF COLOUR AND THE CONTRAST LIGHTING IS RELEVANT IN THE TRAILER?
All said 'Yes'
Question 9: DO YOU THINK THE TITLE OF THE FILM -'OUIJA' - BEING REVEALED AT THE END OF THE TRAILER BUILDS TENSION?
All participants answered 'Yes'
Question 10: WOULD YOU CONSIDER WATCHING THIS FILM? WHY?
The results of our audience research are as follows:
Question 1: AFTER WATCHING THIS TEASER TRAILER, WHAT GENRE DO YOU THINK THIS FILM IS?
Question 2: WHAT DO YOU THINK THIS FILM'S ABOUT?The answers were all similar, but were of follows:
'Ouija boards...curses'
'Curses'
'Ouija boards'
'Forces attacking'
'Ouija boards'
'I don't know'
'Ghosts'
Question 3: WHAT WORD BEST DESCRIBES THIS TRAILER?
We gave a list of options that include: recluse, murder, horror, paranormal, kidnap... and paranormal was the main option from the sample
Question 4: DO YOU THINK THE TITLE CARDS WE HAVE FEATURED ARE USEFUL INFORMATION-WISE?
All of our sample said 'Yes'
Question 5: DO YOU THINK THERE IS ENOUGH DIALOGUE IN THE TRAILER? WOULD MORE BE BENEFICIAL?
All of our sample said that there was 'enough dialogue in the trailer'
Question 6: HOW MUCH OUT OF TEN WOULD YOU RATE THE SOUNDTRACK?
Question 7: DO YOU THINK THE PACE OF SHOTS ARE RELEVANT IN TIME TO THE MUSIC?All our participants answered 'Yes'
Question 8: DO YOU THINK THE USE OF COLOUR AND THE CONTRAST LIGHTING IS RELEVANT IN THE TRAILER?
All said 'Yes'
Question 9: DO YOU THINK THE TITLE OF THE FILM -'OUIJA' - BEING REVEALED AT THE END OF THE TRAILER BUILDS TENSION?
All participants answered 'Yes'
Question 10: WOULD YOU CONSIDER WATCHING THIS FILM? WHY?
Answers for 'Why' in the 'Yes' column included:
'I want to watch it to find out more', 'looks scary', 'looks interesting', 'catches the audience's attention', 'I like horror film'
For 'No', the individual answered 'I don't like horror films'.
Wednesday, 16 March 2011
Wednesday, 9 March 2011
Update from Tuesday 8th March
Also.... we have decided to stick to our original 'bang' sound as the other options on Garage Band and www.freesound.org were not part of our initial ideas. We do not really have time to search the web for other websites featuring any free music, so we will keep ours as it is. We are happy with it, although we would prefer it louder. We looked on an mp3 website which can alter the tone/pitch/volume of a sound, but this was unsuccessful due to where our sound is saved
As said, we have also included the 'Magnified Productions' logo at the start of our trailer, likewise to the beginning of our opening film piece from AS. This is an ideal, realistic distributing logo, likewise to a real film.
We are willing to alter our trailer if needed from the results from our audience research. We are currently still conducting interviews on video from the Mac for this part of our research.
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